#What it does

The Brand Guidelines skill applies Anthropic's official brand identity -- colors, typography, and visual styling -- to any artifact. It ensures consistent, professional application of the Anthropic design system across presentations, documents, and web artifacts.

#How to use

Activate this skill when brand colors, style guidelines, visual formatting, or company design standards need to be applied.

Apply Anthropic branding to this presentation

Style this artifact with Anthropic's brand colors and fonts

#Skill instructions

#Brand Colors

Main Colors:

• Dark: #141413 -- Primary text and dark backgrounds
• Light: #faf9f5 -- Light backgrounds and text on dark
• Mid Gray: #b0aea5 -- Secondary elements
• Light Gray: #e8e6dc -- Subtle backgrounds

Accent Colors:

• Orange: #d97757 -- Primary accent
• Blue: #6a9bcc -- Secondary accent
• Green: #788c5d -- Tertiary accent

#Typography

• Headings: Poppins (with Arial fallback)
• Body Text: Lora (with Georgia fallback)

#Smart Application Rules

• Headings (24pt+) use Poppins font
• Body text uses Lora font
• Automatic fallback to Arial/Georgia if custom fonts are unavailable
• Non-text shapes cycle through accent colors (orange, blue, green)
• Color selection adapts based on background for readability
• Text hierarchy and formatting are preserved during styling

This skill is from the Anthropic Skills Repository.